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REIF NON


ART DIRECTION & CONCEPT


REIF is reaching out to vulnerable shops and local manufacturers in downtown São Paulo.  The project has created a circuitry of production connecting these small businesses to the supply chain of international designers and other friends of REIF.

REIF NON seeks to atone the severe setbacks these small business have suffered in the course of the pandemic.

As result, REIF.NON launches a series of one-time collections & a series of main line products - to be sold online at CARTEL 011 on August 07 2020.

The methodology of the project is based on four simple actions: cut, sew, silk, embroid.

Collaborators developed designs that were produced in SP during the pandemic lockdown activating lead female small businesses in Sao Paulo, Brazil - in order to respond the current non-response extreme right governamental actions.

The collection is  provenient of private donations,  re-work and re-assembled in SP, Brazil.

This action is a partnership with Spiritual Center Casa Branca de Luz, FOIRN - Nos Cuidamos Rio Negro, Casa 1 and Projeto Existimos.

All the revenues will be partially donated for the producers themselves and for production costs associated with it.

NON has been designed by:

TELFAR
VAVA DUDU
ASSUME VIVID ASTRO FOCUS
HYDRA
ESTILERAS
MARCELO ALCAIDE
YVES TUMOR
YOLANDA ZOBEL
ECOCORE  - SHARP & BAVA
T/ESTEMONY - FILIP BERG
VIVÃO PROJECT
  

REIF NON is essentially a collection of up-cycled garments conceived by an international network of collaborators, to help the struggling supply chain of artisanal manufacturing in Brazil impacted heavily by covid-19, moreover 40% of the sales will be donated to Casa Branca, Nos Cuidamos - Rio Negro, Casa 1 and Projeto Existimos to help them distribute aid to destitute populations in some of the most affected regions of Sao Paulo and Amazonas in Brazil.

Associated with FORT MAGAZINE AND FFW - RL is also hosting a series of live performances and talks with the participants every Thursday of the month of August.

The program aims to expand the dialogue between its participants and the public about its ‘practice’ and the various intents of the project - an experiment of responding to the current world and projecting together possible practices and responses for an extra-community future of involvement.

FIND MORE ON httP://REIF.lIFE
SHOP VIA HTTP://CARTEL011.com.BR

PHOTOGRAPHY: CASSIA TABATINI
GRAPHICS: JEMIMA KOS
STILLS: JOE SANTOS
PATTERNS: VIVAO PROJECT & AVAF
POST: VICTOR WAGNER