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REIF


ART DIRECTION

http://reif.life

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REIF is an active commitment to mold the present – bringing together collaborators willing to convene in social responsiveness and in the light of desired futures. REIF has evolved from an antithetical club night in Berlin responding to the indulgence of the city's nightlife, to also peripatetic project dedicated to creatively excite equality and fairness but not only, other acts are conceived such as site specific actions like in 2018 for JSC in Berlin or the take over of the Venice Biennale 2019 with Paradox partnered with Archivio Conz.
Over its course, the project has staged parties and actions that string together, on the one hand, questions and uncertainties, and on the other hand, convictions and aspirations of our personal and collective realities.  
For REIF LIFE, appropriation is a dynamic withdrawal from presumptions and a recounting of events in the light of unforeseeable results.
This logic of mobilisation endorses interaction to prefigure what is actualised, it is contingent on the interplay of choices by everyone and anyone against a backdrop of given histories and referential meanings.  In gatherings, persons precede concepts, that is, these events are always projects of self-actualisation, performed by its actors in the companionship of themselves and in the incidence of the present.
REIF LIFE exists in such specific moments: it ropes itself to different cultural programs, institutions and contexts; it is an apprenticeship for transformative processes to inhere in a contributive common structure that is designed to encapsulate sound, music, events, and actions in multiple combinatory possibilities.  
Now, in the midst of a global health crisis and as we face the reality of enforced social isolation, RL recasts its network to effectuate a contribution to those unable to yield to the disruptive circumstances of the pandemic.  In São Paulo, the project is currently teamed with Covid-19 response initiatives Casa Branca and Por Nossa Conta to distribute aid to destitute populations in the streets of São Paulo, Brazil.  For RL there is no possibility for articulating cultural forms without relating to the unassailable forces of the present.  Whilst we still grapple with what appears to be a seismic restructuring of contemporary society, the project seeks to acculturate itself to these very transformations and search for the toolsets for effective impact in times to come.